Nicht bekannt Fragen Über Anzeigeninventar
Nicht bekannt Fragen Über Anzeigeninventar
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A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of advertising impressions via ad exchanges. By connecting publishers with multiple ad exchanges, demand-side platforms, and networks at once, SSPs let suppliers sell impressions to a greater Swimming-pool of potential buyers, and allows suppliers to Reihe the bidding Warenangebot to maximize their revenue.
A resource sent from a Internet server can Beryllium a pre-existing datei (static content) available to the Netz server, or it can Beryllium generated at the time of the request (dynamic content) by another program that communicates with the server software.
Dynamic World wide web browsers will consist of a web server and other software such as an application server and database. It is considered dynamic because the application server can Beryllium used to update any hosted files before they are sent to a browser.
Ad Management API Standard companion specification, standardizing the creative approval process for buyers and sellers, streamlining development efforts across platform integrations
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most Wesentlich inventory for them, cutting down on wasted ad impressions and maximizing conversions.
The web server process is an example of the client/server model. All computers that host websites must have Netz server software.
Internet servers may also have different configurations and Satz default values. To create high performance, a World wide web server, high Pro zeiteinheit bearbeitete aufträge and low latency will help.
Programmatic allows advertisers to reach audiences get more info based on different Absatzwirtschaft signals, such as shopping and browsing activity across devices.
2 allows for all parties to Beryllium able to provide Ohne scheiß-time feedback on ads to determine and Schreibblock non-human traffic. Release highlights include:
Using the most efficient Web Server Gateway Interface to process dynamic requests (spawning one or more external programs every time a dynamic page is retrieved, kills performances).
A few other more advanced and popular features (only a very short selection) are the following ones.
Content cache: to Beryllium able to cache static and/or dynamic content rein order to speed up server responses;
keeping web servers patched and up to date to help ensure the Www server isn't susceptible to vulnerabilities;
Ausgedehnter brand safety has become an important concern for advertisers rein recent years and some participants offer advertisers better Feuersnot safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.